The Nation Media Group has highlighted the significance of Digital media in business growth.
During the Nation media group breakfast meeting with the advertisers at Serena, the Chief Executive Officer Joe Muganda underscored the importance of tapping into the business opportunity presented by the over 21 million telephone users who have been consuming media content on line.
Muganda further noted that much as theTraditional media will remain active and dominant, there is growing need to fully utilize the digital platform and drive momentum for advertisers to move their businesses to online platforms in order to reach an even wider market within the East African region.
Muganda said the group’s combined 11 million strong social media following positions it favorably to help advertisers meet their business goals.
